Norski
Scandinavian minimalism for a winter sports brand
- Role
- UX/UI Designer
- Timeline
- 2025
- Tools
- Figma

Norski is a brand deeply inspired by the rugged beauty of Norway and its winter sports culture. Named after the Norwegian word “Norsk”, it embodies adventure, precision and quality craftsmanship, delivering ski equipment through minimalist Scandinavian design.
Problem
As Norski aimed to lead in the digital ski equipment space, its online presence lacked engagement, brand storytelling and a seamless experience. The challenge was to design a strong digital identity, a landing page, a lead generation page, a product template and a sales-tracking dashboard.
Landing page
Dynamic visuals and a clean Scandinavian layout, with a sign-up section, a bold promo section to drive sales, and a cookie consent banner for compliance.

Leads generation page
A giveaway-led campaign: a bold call-to-action invites users to join the mailing list for a chance to win a family trip to Hafjell Ski Resort. The form is short and friendly, while a striking hero reinforces the adventurous identity.

Product template page
A clean, intuitive shopping experience: a large image gallery, clear size and colour selection, bold add-to-cart and favourite actions, customer reviews for trust, and a promotional products section for cross-selling.

Sales tracking dashboard
A data-driven overview of sales performance: monthly and weekly revenue, average orders and deliveries, a customer origin chart for demographic insight, and top-selling products with trends — all under an intuitive sidebar.
