UX/UI Designer · Product Design · Oslo
I design digital products that make complex work feel obvious.
I'm Erum — a UX/UI designer who pairs user research with business strategy. From two-sided marketplaces to conservation apps and enterprise dashboards, I turn scattered problems into clear, tested, beautifully built experiences.
Strategy first
Every project starts with the business problem — cost, conversion, reach — then works back to the interface that moves it.
Research & testing
Concurrent think-aloud sessions, task ratings and iteration cycles turn opinions into evidence before a single pixel ships.
Systems that scale
Brand style guides and component libraries that keep web, iOS and dashboards consistent as teams grow.
Selected work
All projects →
SalesBridge
A two-sided marketplace helping telecom, energy and security providers hire and train local sales talent — cutting cost 30–50% and going to market instantly.
Native Woodland Trust
A full rebrand and iOS experience for an Irish woodland conservation charity — logo, style guide, design system and a tested tree-identification flow.
Norski
A digital identity for a Norwegian ski brand: landing page, lead-generation campaign, product template and a sales-tracking dashboard.
Sales Performance Dashboards
Two dashboards giving sales managers and analysts one place to track targets, compare forecasts and spot regional trends at a glance.
Bake Away
Reworking product discovery and ordering for a bakery whose loyal customers were stuck with a desktop-shaped experience.
How I work
Discover, define, design, test, refine. The process stays the same — the outcome is always measured in the client's language: cost saved, targets hit, users retained.